Anio Media x Mi SiuKay | SiuKay Gà Xốt Phô Mai Product Launch

Anio Media partnered with SiuKay to capture the vibrant launch of Mi SiuKay Gà Xốt Phô Mai across Ho Chi Minh City and Hanoi through dynamic photography and video content.

The activation took place at Gigamall Thu Duc (May 9 - 10, 2026) and AEON Mall Long Bien (June 6 - 7, 2026), featuring photobooths, product sampling, mini games, stage challenges, charm-making workshops and booth games with exclusive rewards. The highlight was Sơn.K’s live performance, bringing an extra burst of energy to both locations.

ANIO MEDIA'S ROLE

As the Media Production Partner, Anio Media handled event photography, videography and recap video production across both locations.

Each city was covered by videographers and photographers, capturing the entire audience journey from product and branded spaces to interactive activities, the stage and audience reactions.

Rather than simply documenting the event, Anio focused on building a visual system that balanced branding, product, experience and emotion. Authentic audience reactions, interactions and the energy of the live show became key elements in creating dynamic and engaging visual content.

FROM MOMENTS TO MEDIA VALUE

On-ground footage and photography were carefully selected and transformed into recap and highlight videos, allowing Mi SiuKay to extend the value of the activation beyond the event itself.

Across two cities and one consistent format, Anio maintained a cohesive visual story while capturing the unique energy of every moment.

Anio Media doesn’t simply document events - we turn fleeting moments into visual stories and content assets that continue to create value for brands.